AMD Channel News - Tools and Resources that Help You Sell AMD - February 2011

	\|	February 2011

	Ready, willing, and stable — Get AMD Now

	Advantages of AMD desktop and notebook platforms vs. Sandy Bridge More "Unlocked" CPUs which provide overclocking ability for pushing performance to the absolute limit¹ Awesome performance at every price point – in market now Easy upgrades with common infrastructure for all price points For a similar price, AMD CPU + GPU combos give you DirectX® 11 vs. DirectX® 10.1 on Sandy Bridge Regular driver optimizations and updates » Learn More


	In this issue:
	»	Introducing the newest AMD Opteron™ 6100 Series processors
	»	New and Intuitive: AMD Catalyst™ Software Updates
	»	AMD APU Platform Update: Early Impressions of the DirectX® 11-capable AMD APUs
	»	How to Position AMD GPUs for Mainstream PC Buyers

	AMD has officially launched the new AMD Fusion Partner Program Portal! Visit the AMD Fusion Partner Portal for your one-stop, self-service interface that gives you unprecedented access to product training and sales, marketing assets, and technical resources. » Find out what's new in the portal

Promotions

»	Join us for the next AMD Meet the Expert Webcast Desktop Channel Update Date: Thursday, February 17, 2011 Time: 1:00 PM Central Time (2:00 PM ET/11:00 AM PT) Password: mte09amd

»	Starting Fri, 2/18 8AM CST – Join John Fruehe, Director of Product Marketing, AMD Server Products and Edward Moltzen, Everything Channel for an ON-DEMAND Channelcast. Learn how the AMD Opteron™ 4000 Series platform sets the foundation for cloud workloads and affordability for mainstream infrastructure servers.

The Channel Insider

Catch up on the latest blogs:

»	AMD Opteron ™ 6100 wins CPU of the year

»	Talking HPC with Penguin Computing, SGI and Supermicro at SC10

»	AVG Technologies Joins Forces with AMD and DDNi to Protect PC Users

New Training Courses

»	AMD E-Series APU Overview - 1H2011

More Resources

»	AMD Radeon™ Series Cheat Sheet

»	AMD Opteron Server Playbook

»	Download the January Meet the Expert webcast presentation on the new APU E-350 Desktop Platform today

»	For the latest marketing assets, visit the AMD Fusion Partner Program Portal today

	Introducing the newest AMD Opteron™ 6100 Series processors In 2010 AMD released the AMD Opteron™ 6100 Series processor, the world's first 8 or 12-core x86 server processor designed to tackle tough workloads such as virtualization, high performance computing, database and business applications. Now AMD is adding to the product lineup by releasing higher speeds across all 3 power bands—low power, standard, and high performance. With the release, the AMD Opteron™ 6100 Series processor now has the highest performance scores² across a range of industry standard benchmarks for both 2 socket and 4 socket servers. » Learn more about AMD Opteron™ 6100 Series processors and the accolades they are receiving

	New and Intuitive: AMD Catalyst™ Software Updates FACT: More than 50 million AMD Catalyst™ drivers were downloaded in 2010³. AMD's award-winning software suite for AMD Radeon™ graphics products has attained virtual must-have status for gamers seeking high performance, easy configurability, and advanced features beyond traditional driver configuration software. The big story is the redesigned, more intuitive user interface of the New AMD Catalyst Control Center™. » Learn More

	AMD APU Platform Update: Early Impressions of the DirectX® 11-capable AMD APUs January 2011 ushered in not just a new year for AMD, but a whole new era for mainstream PC computing: the arrival of the AMD E-350 APU Platform . For the first time, DirectX® 11 capable graphics and powerful processing technology are merged together in one energy-efficient design—with the CPU and GPU joined on a single chip to create the APU (Accelerated Processing Unit). Early indications from industry observers have been positive and exciting. » Learn More

	How to Position AMD GPUs for Mainstream PC Buyers The latest PCWorld articles exploring key features and benefits of AMD GPUs. The Dawn of Processor and Graphics Convergence - The traditional CPU, particularly when mated to old-style integrated graphics in low end PCs, struggles with HD content. The solution is a new type of PC processor altogether (the APU) that incorporates the best of the traditional processor and adds GPU functionality. Improve Graphics to Increase Productivity - Businesses can help employees perform more efficiently, communicate more effectively, and save money -- all by adding an inexpensive GPU and additional monitors to their computer systems. The Internet is Prettier With an AMD GPU - Whether you are watching a video, playing online games, or using online graphics, an AMD Radeon™ GPU can take full advantage of the latest and greatest browser standards for a smoother and more aesthetically pleasing visual internet experience. » Find these and other enlightening articles at the PCWorld Resource Center


	1. AMD's product warranty does not cover damages caused by overclocking (even when overclocking is enabled with AMD OverDrive™ software). 2. The comparisons presented above are based on the best performing servers using AMD Opteron™ and Intel Xeon processors operating at each processor's default frequency. All benchmarks as of 19-Jan-2011. SPEC®, SPECint®, SPECfp®, and SPECpower® are registered trademarks of the Standard Performance Evaluation Corporation. For the latest SPEC benchmark results, visit www.spec.org 3. Based on internal AMD data 4. An independent 3rd party conducted stability runs with Microsoft® DCT WHWL tests to compare stability on AMD GPU hardware vs. Nvidia GPU hardware. Results from "Project Final Report: Catalyst Stability Testing" from Perseus Labs in Round Rock, TX 5. Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner) and/or software (e.g. multimedia applications) are required for the full enablement of some features. Not all features are supported on all components or systems - check with your component or system manufacturer for specific model capabilities and supported technologies. CP-05Power consumption based on Thermal Design Power (TDP) specifications of the CPU and chipset. "Brazos" platform consists of "Zacate" APU (18W ) with "Hudson" Fusion Control Hub (5W ) = 23W. Comparison configuration consists of an AMD Athlon™ II X2 215 processor (65W) + AMD 785G chipset (20W) = 85W." Brazos" consumes 62W less or 27% of the previous value desktop platforms. The 2010 AMD Value Desktop Platform consists of the AMD Athlon™ II X2 215 processor (65W) with ATI Radeon™ HD 4250 Graphics (20W). "Brazos" - This reference design ("Iguana") consists of the AMD E-350 Fusion Processor with Radeon™ HD 6310 Discrete Graphics, 2GB DDR3-1066 and Microsoft Windows 7 Basic 32-bit.DBR-I4. ©2011 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, AMD Opteron, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

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